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Jasper Yu
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  • About Me

Agency: Goodby Silverstein & Partners

Associate Creative Directors: Sam Luchini, Roger Baran

Jr. Art Director: Jasper Yu

Awards:

  • 2015 GOLD Cannes Lions Cyber Social: Use of co-creation & user generated content

  • 2015 SILVER Cannes Lions Cyber Craft: Animation/motion graphics

  • 2016 GOLD One Show: Film Consumer - Online Films & Video - User Generated Content

  • 2016 BRONZE One Show: Design Consumer - Short Films & Videos

For Photoshop’s 25th birthday, we made a film celebrating the the amazing capabilities of Photoshop by making it completely out of Photoshop.

To celebrate the tool that has helped shape creativity, artists from all over the world contributed their most amazing dreams-and their working files with layers.

Each artist sent their actual photoshop files to us and we created the film from it. This meant over 1600 layers were animated frame by frame in order to craft this masterpiece.

We released the actual Photoshop document for fans to dive into each layer and edit it to their liking.

Explore the PSD file here

The campaign inspired millions, with 62 million in earned media and almost 24 million views on social in the first two weeks.