Spent 3 years preparing for the nursing exam before switching to advertising.
Studied traditional Chinese brush painting
Ex-concert pianist
Rice wine brewer
Dumpling connoisseur
Muay Thai novice
Agencies
Martin Agency: Senior Art Director 2021 - present
Droga5: Art Director 2019 - 202
Goodby Silverstein & Partners: Art Director 2015-2019
Internships
Goodby Silverstein & Partners: Art Direction 2015
Muh-Tay-Zik Hof-Fer: Art Direction 2013
Schools
Miami Ad School: Art Direction 2012-2014
Email
YuArtDirector@gmail.com
Adobe Photoshop 25
2015 GOLD Cannes Lions Cyber Social: Use of co-creation & user generated content
2015 SILVER Cannes Lions Cyber Craft: Animation/ motion graphics
2016 GOLD One Show : Film Consumer - Online Films & Video - User Generated Content
2016 BRONZE One Show: Design Consumer - Short Films & Video
Doritos Rainbows
2016 BRONZE Cannes Lions Direct strategy: Launch/Relaunch
2016 SILVER One Show: Branded Social Campaign
2016 BRONZE One Show: Public Relations Consumer
Xfinity Project Deadzone
2018 GOLD NATIONAL American Advertising Awards ADDY: Online/Interactive - Branded Content & Entertainment
2018 GOLD SF Addy: Online /Interactive – Branded Content & Entertainment
2018 GOLD SF Addys: Social Media
2019 WOOD PENCIL D&AD: Digital Marketing – Use of Social Media
2019 SHORTLIST D&AD: Digital Marketing – Social Video
2019 MERIT One Show: Interactive & Online
2019 MERIT One Show: Social Media
2019 MERIT One Show: Interactive Video/ Live Stream
2019 NOMINEE Webby Awards
2019 MERIT Art Directors Club: Interactive Video
Huggies We Got You Baby
2021 BRONZE LION : Film Craft
2021 GRAPHITE PENCIL D&AD: Brand Voice
2021 BRONZE PENCIL ONE SHOW: Film
2021 MERIT ONE SHOW: Branding
2021 MERIT ONE SHOW: Writing
2021 SHORTLIST ART DIRECTORS CLUB
2021 SHORTLIST CLIO: Film Craft Editing
2021 SILVER CLIO: Film Craft Direction