Agency: Goodby Silverstein & Partners
Creative Directors: Sam Luchini, Roger Baran
Role: Jr. Art Director
Awards:
2016 BRONZE Cannes Lions Direct Strategy: Launch/Relaunch
One Show - Silver: 2016 Branded Social Campaign
One Show - Bronze: 2016 Public Relations Consumer
One Show - Merit: 2016 Intellectual Property Consumer - Physical Product
One Show - Merit: 2016 Interactive CSR
Mentions:
Facebook Trending
Instagram Trending
Doritos partnered with It Gets Better Project to raise awareness for the LGBT community.
Each bag had a inspiring quote from an ally and all proceeds went directly to the It Gets Better Project.
All bags sold out in 48 hours. Doritos Rainbows was the most successful product announcement
in Frito-Lay’s history, with 2 billion media impressions, and the largest ever donation to It Gets Better.
