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Jasper Yu
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The Dre$$

Agency: Martin Agency | Client: TIAA

Sr. Art Director: Jasper Yu
Sr. Copywriter: Danielle Gasbarro

Women lose out on $1.6 million in retirement income, due to the gender wage gap.
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The Dre$$ was the closing look of Fe’s fashion show - the closer is reserved for the most prestigious piece in the collection - to symbolize closing the retirement income gap.
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The results were extraordinary. It was the first time a financial brand become such a hot topic during fashion week.